How we review products and services

A big part of what we do at DaddiLife is rating and reviewing some of the most important dad-related products and services. 

How we conduct our reviews


Reviews are conducted by members of the DaddiLife team and/or dads within the DaddiLife Community.

They are written based on the reviewer's real-world experience with the product or service, not simply a one-time use straight out of the box or after signing-up. 

DaddiLife is often approached and offered free products or free access to services in exchange for a review. And in some cases, we may receive commission when you purchase the product or register for the service. However, we never review something that we are obliged to review positively. Our reviews reflect the honest experiences and opinions of their reviewers.

Although the internet is full of them, reviews can be very tricky. They're naturally based on a person's own individual experience and subjective opinion. That's essentially why you might read one review that raves about a product one minute, then read another that slams it the next minute. 

We've worked to standardise our reviews (while still allowing for the reviewer's unique personality and experience to shine) by creating a scoring system for products and services.


The DaddiLife scoring system


Every product or service we review is rated based on five key factors, with each factor given a score out of five. The scores for each factor are then combined to give an overall score out of 25. We devised this system based on consistent themes we've identified over many years of conducting reviews.

Scoring system for reviewing products

Overall score

22.5 / 25

 Performance

 Build quality

 Value for money

 Sustainability

 Online buzz


We regularly review children's products, from baby carriers to books and toys for older children.

Our product reviews are based on five key factors. 

Performance

This is quite broad given the breadth of type of products we review, and the reviewer will go into more detail about the things considered. Generally, we're looking at how good the product is for its intended use. If it's a baby development toy, how good is it at developing certain skills. Is it fun? What features does it have? Is it safe?

Build quality

Here, the reviewer is considering how well the product is made. Is it durable or is it going to break after a few uses?

Value for money

This is pretty straightforward. Does the product warrant the price tag? The reviewer will mainly be considering the performance and build quality - and sustainability to an extent - and weighing them up against the cost. 

Sustainability

Sustainability is a huge part of our every day lives. As consumers, we're more aware of the impact our purchases have on the planet. Our reviewers will be considering which materials are used to build the product, how its made, and whether or not it is reusable or recyclable.

Online buzz

Online buzz is bit of a unqiue one, because it's not based on the reviewer's experience. Instead, recognising that reviews are subjective, this considers how well the product is received across the internet. We look at other reviews, ratings, testimonials and discussion from around the internet. 


Scoring system for reviewing services

Overall score

20.5 / 25

 Effectiveness

 Ease of use

 Value for money

 Key features

Online buzz


We regularly review digital services that a dad might use, either for his children, himself or his family. This could be apps or online programmes, such as ones designed to improve a relationship or to help children learn to read

Our services reviews are based on five key factors. 

Effectiveness

Here, our reviewer is assessing how well the service does what it claims. Does this reading programme really improve your child's reading ability? Does this app really help co-parents to manage their children's lives? 

Ease of use

The reviewer is looking at the whole user experience, right from signing-up in the first instance. They're considering how the platform looks, how easy it is to navigate and use on a daily basis. 

Value for money

The reviewer is considering whether or not the service is worth the money you pay for it. For this, the reviewer weighs up the price against the effectiveness, ease of use and key features. 

Key features

This looks at whether or not the service has any key features that set it aside from competitors, and how good those features are. Don't forget, it doesn't have to have unique features in order to offer a great service. It may do the exact same thing as all its competitors, but do them better. 

Online buzz

Just like products, 'online buzz' looks at other reviews, ratings, testimonials and discussion from around the internet. 


What the scores mean

As we've discussed, each product or service we review is given a score out of 25.

But what do those scores equate to? It's a fairly simple, but here's an explainer...

0 - 10.5. The product or service is terrible, with almost no positive elements. 

11 - 14.5. This is a mediocre product or service with several significant problems. 

15 - 18.5. Overall the product or service is okay. There are certainly good elements, but there are also some big issues that need to be considered.

19 - 22.5. This is a very good product or service with a few flaws. While the positives certainly outweigh the negatives, you should consider the negatives before buying. 

23 - 25. The product or service is near enough perfect, if not perfect. Any faults are minor and shouldn't be huge considerations in your purchasing decision.


Want to be part of the DaddiLife Review Club?


Being part of the DaddiLife Review Club gives you the opportunity to receive free products or access to services in exchange for a review.

If you're interested in joining the DaddiLife Review Club, email Jon on jonathan@daddilife.com.