Over the course of the Covid-19 pandemic, there has been plenty of discussion and debate about the impact it has had on parents, and the challenges we have faced trying…
Tag
Modern day dad
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A dad is for life, not just paternity leave
by Stuart Hood 13th December 2019Paternity leave press releases ping into my inbox with increasingly regularity. The senders differ, but the content is the same. X, Y or Z company is improving its offering for…
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Have we reached the next stage of the dad shift?
by Marc Shelkin 8th July 2019You may have noticed a raft of recent media stories making you pause for thought about whether the modern day dad shift is starting to take the next step. Here…
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Kellogg’s forced to admit that dads make breakfast too
by Hugh Wilson 16th September 2018Small girl drags big company into 21st century. A storm in a breakfast tea cup erupted this week over the wording on a cereal packet. Boxes of Kellogg’s Coco Pops…
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Dr Anna Machin, author of The Life of Dad
by Hugh Wilson 23rd July 2018In the Life of Dad, anthropologist Dr Anna Machin sweeps away the cliches and stereotypes, and tells the story of modern fatherhood. She draws on her research and the latest…
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